London 2012 Appoint McCann Worldgroup as Marketing Services Agency
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The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) confirm that McCann Worldgroup has been appointed as its Official Marketing Services Provider, in a Tier Three deal. Led by McCann London the agency will work with the marketing team at LOCOG for the next three years and their scope of work will include developing the overall look and feel of the Games.
McCann Worldgroup become London 2012’s eighth Tier Three Provider and its 18th domestic commercial partner overall. This is the first time that marketing services has become a sponsorship category for an organising committee. The range of the contract includes advertising (including TV, press, radio, outdoor, online, and mobile), direct marketing and digital marketing. The contract is effective immediately and is the result of a tending process run by LOCOG with support by AAR throughout.
London 2012 chairman Sebastian Coe commented, “This is an extremely significant appointment as the agency will have a huge role in how the Games are not only perceived in 2012, but also how they’ll be remembered in years to come. We’re reaching the stage in our life-cycle where it’s all about delivering — McCann Worldgroup will help us with this and we welcome them to the team.”
Brett Gosper, Chairman McCann Worldgroup UK, President EMEA said, “The London 2012 Olympic and Paralympic Games form the biggest event that will happen in London and the UK for a generation. We want to help the biggest event become the most memorable, and are thrilled and honoured that the full force of McCann Worldgroup in the UK has been chosen as part of the LOCOG team. In addition we look forward to leveraging the opportunities available to our business through becoming one of LOCOG’s Official Providers to further accelerate the development of our UK businesses.”
London 2012 Commercial Director Chris Townsend commented, “This is another fantastic appointment. London 2012 requires significant funding from the private sector and our commercial programme is driving this. Staging the Games in the 21st century is a unique proposition and we are, in many areas — including with this deal — heading into new territory. McCann Worldgroup has a first class track record and will give us creative insight and expertise between now and 2012. This appointment is the outcome of a highly competitive process, with a number of industry leading groups responding to our tender. We are also extremely grateful to AAR who provided valuable support throughout this complex appointment, ensuring our robust selection process worked for the marketing services industry and enabled us to make the right choice.”
For further information visit the website at www.london2012.com. Find out the latest from London 2012 HQ on http://blog.london2012.com/
Source: McCann Worldgroup